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Design is the silent AMBASSADOR of your brand

Branding & Identity Design

 
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Be RECOGNIZED by your identity not just your logo

Identity Design is your Brand

Just like with people, checking an ID proves you’re you and not somebody else. The tangible elements you can see when a company communicates with you comprise it’s identity design.

 
 
 
 
 
If you don’t give the market the story to talk about, They’ll define your brand for you
— David Brier
 
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Brands give us something to believe in

Brand Loyalty

A well designed brand combines design and messaging to evoke emotion and drive strategy. It conveys the value of your company to your employees inside and customers outside the organization. When a company thoughtfully balances these elements, the value of the brand is reinforced in everything else the company does, driving performance in sales, marketing, and retention.

 
 
 
 
 
 
 
 
 
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WHAT WE DO | FROM THE GROUND UP

 

Typography

Serif, Sans-serif, Slab-serif, and Script are different font types and each of these fonts have the ability to convey aspects like mood, personality and age. We find fonts that fit your look and feel and stick with them. The more familiar your audience is with the font you choose, the more likely they are to trust you and the message that you’re trying to convey.

 
 
 
 
 
 
 
 
 
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Branded Colors

Colors trigger a diverse set of responses within the cerebral cortex of the brain and throughout the central nervous system. Color sets the mood of brand expression, and more importantly, creates mental associations to the meaning of your brand within the context of the world it lives in.

 
 
 
 
 
 
 
 
 
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BRANDED FORMS & SHAPES

Shapes and forms fall into three main categories: geometric, organic and abstract. Like color, logo shapes carry meaning. Shapes can inform your audience if you are friendly or serious, scientific or artistic, traditional or cutting edge.